As VisitScotland reports a downturn in visitor numbers across the country last year, The Royal Yacht Britannia, berthed in Edinburgh, today announced its strongest figures in 10 years.
The Office for National Statistics (ONS) published figures today, showing a 12% fall in tourists to Scotland between July and September 2012. During the same period last year, Britannia has reported a 5% increase in visitor numbers with 123,111 visitors. The five-star visitor attraction, consistently rated Scotland's best attraction by VisitScotland, ended the year with 295,090 visitors, their busiest year since 2003, despite being closed for dry docking in January 2012.
The charitable trust that manages this former floating royal residence attributes the boost in business to a variety of factors, including The Queen's Diamond Jubilee in 2012, when Britannia's Royal Barge and Escort Boats led the Thames Jubilee Pageant on 3 June.
Ultimately, the key to their success, they believe, however, is an absolute commitment to quality across the organisation. Britannia recently achieved a quality grading of 95% from VisitScotland, reflecting the highest levels of customer experience in Scotland.
Following on from The Queen's 60th anniversary of her reign in 2012, Britannia is looking forward to a very special anniversary of her own in 2013. On 16 April, 1953, the Royal Yacht was launched at the John Brown shipyard in Clydebank, the start of a long and illustrious career. There will be special events throughout the year to mark this very special occasion. Chief Executive of The Royal Yacht Britannia, Bob Downie, commented: "2012 was the best year that Britannia has had since her opening year in 1998, with visitor numbers bucking the trend experienced elsewhere in Scotland, something that we attribute to our passion for consistently delivering an outstanding customer experience"
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