A bumper year for Britannia

Posted in News, Press, on Thursday January 2, 2014 | 0 Comments | Return To Blog Posts
A bumper year for Britannia

Staff on The Royal Yacht Britanniaare celebrating their best year since 2003, welcoming approximately 300,000 visitors from across the world, in a year that marked the 60th Anniversary of the launch of the iconic vessel.

Judged as being Scotland's Best Visitor Attraction, for the 8th year running, by Scotland's national tourism agency, VisitScotland,Britanniaequalled its own record for the highest mark ever awarded to a visitor attraction, achieving an overall score of 96% for quality assurance across every aspect of the customer experience.

Britanniawas also presented with the TripAdvisor Certificate of Excellence and Travellers' Choice Awards this year, with almost 4,000 reviews to date, averaging 72% Excellent. This puts the attraction among the top three in Scotland, and the top six in the UK. The Awards honour the world's best attractions, based on millions of reviews and opinions from travellers around the globe.

In a record breaking year, the business was also awarded the national Gold Award from the Green Tourism Business Scheme (GTBS) in recognition of its commitment to sustainable tourism and minimising impact on the environment.

According to Chief Executive, Bob Downie, at the heart ofBritannia'ssuccess is an absolute commitment to the quality of the customer experience. "We are extremely proud of how successfulBritanniahas become as a visitor attraction since 'retiring' from royal service, which is testament to those who built her, those whom served aboard, and those who now lovingly care for the former Royal Yacht."

Also, click here to see a photo video ofBritannia highlights 2013. High res images are available on request.

--END--

Notes for Editors:

Media contact: Casey Rust, Marketing Manager

0131 555 8800, CaseyR@tryb.co.uk

Or Lynda Dalgleish on 07747 477218

Notes for Editors:

  1. Britanniais owned by The Royal YachtBritanniaTrust (Registered Charity No. SC028070). The Trust's responsibility is to maintain and preserveBritanniain keeping with her former role and to display her to the public as a key part of British maritime history. The Trust is a wholly self-funding, not-for-profit, charitable organisation. Income generated from running the Royal Yachtas a visitor attraction and events venue goes towards preserving the yacht for future generations.Britanniais the official headquarters of the Association of Royal Yachtsmen.
  2. During her 44 year career,Britanniaconveyed The Queen, other members of the Royal Family and dignitaries. She travelled 1,087,623 nautical miles, calling at more than 600 ports in 135 countries. Situated in Edinburgh's historic port of Leith,Britanniais now an iconic five-star visitor attraction, as well as an exclusive evening events venue. Visitors enjoy a fascinating insight into The Queen's former floating palace, and the lives of those who lived and worked on board. With an audio tour in 22 languages, ofBritannia'sfive decks, highlights include the teak-panelled Sun Lounge and elegant State Dining Room, which contrast dramatically with the working side of the ship and the crew's quarters.
- See more at: http://blog.royalyachtbritannia.co.uk/news/a-bumper-year-for-britannia/#sthash.dXOA5Bfc.dpuf

Staff on The Royal Yacht Britannia are celebrating their best year since 2003, welcoming approximately 300,000 visitors from across the world, in a year that marked the 60th Anniversary of the launch of the iconic vessel.

Judged as being Scotland's Best Visitor Attraction, for the 8th year running, by Scotland's national tourism agency, VisitScotland, Britannia equalled its own record for the highest mark ever awarded to a visitor attraction, achieving an overall score of 96% for quality assurance across every aspect of the customer experience.

Britannia was also presented with the TripAdvisor Certificate of Excellence and Travellers' Choice Awards this year, with almost 4,000 reviews to date, averaging 72% Excellent. This puts the attraction among the top three in Scotland, and the top six in the UK. The Awards honour the world's best attractions, based on millions of reviews and opinions from travellers around the globe.

In a record breaking year, the business was also awarded the national Gold Award from the Green Tourism Business Scheme (GTBS) in recognition of its commitment to sustainable tourism and minimising impact on the environment.

According to Chief Executive, Bob Downie, at the heart of Britannia's success is an absolute commitment to the quality of the customer experience. "We are extremely proud of how successful Britannia has become as a visitor attraction since 'retiring' from royal service, which is testament to those who built her, those whom served aboard, and those who now lovingly care for the former Royal Yacht."

Also, click here to see a photo video of Britannia highlights 2013. High res images are available on request.

--END--

Notes for Editors:

Media contact: Casey Rust, Marketing Manager

0131 555 8800, CaseyR@tryb.co.uk

Or Lynda Dalgleish on 07747 477218

Notes for Editors:

  • Britannia is owned by The Royal Yacht Britannia Trust (Registered Charity No. SC028070). The Trust's responsibility is to maintain and preserve Britannia in keeping with her former role and to display her to the public as a key part of British maritime history. The Trust is a wholly self-funding, not-for-profit, charitable organisation. Income generated from running the Royal Yacht as a visitor attraction and events venue goes towards preserving the yacht for future generations. Britannia is the official headquarters of the Association of Royal Yachtsmen.

 

  • During her 44 year career, Britannia conveyed The Queen, other members of the Royal Family and dignitaries. She travelled 1,087,623 nautical miles, calling at more than 600 ports in 135 countries. Situated in Edinburgh's historic port of Leith, Britannia is now an iconic five-star visitor attraction, as well as an exclusive evening events venue. Visitors enjoy a fascinating insight into The Queen's former floating palace, and the lives of those who lived and worked on board. With an audio tour in 22 languages, of Britannia's five decks, highlights include the teak-panelled Sun Lounge and elegant State Dining Room, which contrast dramatically with the working side of the ship and the crew's quarters.

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